In 1924, at the convincing of Boston grocery magnate Charles Adams, the NHL decided to expand into the United States. Art Ross, general manager, would stay with the team for 30 years, including four separate stints as coach. Ross came up with "Bruins," after the brown bear and the nickname also went along with the team's colours of brown and gold. The Boston Bruins finished dead last in its inaugural season, but rebounded to finish just a point out of the playoffs a year later. In only their third season, the Boston Bruins' fortune changed. The Boston Bruins reached the Stanley Cup final despite finishing only one game above .500, lost to the Ottawa Senators, but won their first Cup two years later by defeating the New York Rangers. That season was also the first in the legendary Boston Garden, which Adams had built. The season after that, the Boston Bruins posted the best-ever regular season winning percentage in the NHL, an astonishing .875, losing only six out of 44 games. Except for a couple seasons, the Boston Bruins would remain excellent through the 1930s, but failed to capture their second Cup until 1939. It would be the Boston Bruins' last Stanley Cup for 29 years. World War II decimated the Boston Bruins worse than most teams. The 1950s began with Adams' son, Weston, facing financial trouble, and was forced to accept a buyout offer for the Boson Bruins, from Walter A. Brown, the owner of the Boston Celtics and the Garden, in 1951. Although there were some flashes of success, the Boston Bruins mustered only four winning seasons between 1947 and 1967. Weston Adams repurchased the Boston Bruins in 1964 after Brown's death and set about rebuilding the team. The Boston Bruins became one of the league's top teams from the late 1960s through the 1970s, combining a rugged, barroom style of play with one of the greatest offencive juggernauts the NHL had ever seen. In 1970, a 29-year Stanley Cup drought came to an end, as the Boston Bruins smashed the St. Louis Blues in four games in the finals. 1971 was in respects the high watermark of the Seventies for the Boston Bruins. The 1972 Cup win is the Boston Bruins most recent to date. The Boston Bruins continued to dominate through the 1970s, only to come up short in the playoffs.